Instagram Hits 400 Million Users

This week Instagram announced that it had reached a milestone of 400 million users, with approximately 75% of them living outside the United States. (NASDAQ:FB) owned Instagram announced that it surpasses 400 million users mark leaving behind the popular micro blogging platform Twitter Inc.

Facebook Inc (NASDAQ:FB)’s Instagram app users are reported to share around 80 million photos every day. The countries which specifically contributed most users include Brazil, Japan and Indonesia. “Now, we continue to strive to improve Instagram-helping you experience the world through images and connect with other through shared passions”, the blog finally wrote. The photo sharing app is growing at a faster rate than Facebook, but slower than Messenger and WhatsApp.

Despite the surge in monthly users, Instagram is still far behind Facebook, the world’s largest social network with more than 1 billion worldwide users.

A global photography community, Instagram has developed their platform in many ways over the past year. It has also eclipsed Twitter, whose growth appears to have hit a ceiling; the microblogging site now has “only” about 300 million active users per month, a hundred million less than Instagram.

Zuckerberg has said Facebook has “many clear ways” to make money from a product once it reaches one billion users.

This is undoubtedly good news for Instagram, as these gains come at a time when the company is rolling out its monetization strategy more widely. Instagram promotion income will represent 14 percent of Facebook’s aggregate versatile advertisement income in 2017, eMarketer predicts, highlighting how key the standalone application will get to be for the long range interpersonal communication site.

Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. The service rapidly gained popularity.