Demand for Pope Francis’ Fiat soars following visit
Everyone’s talking about that vehicle the pope is riding in, and it’s not the Popemobile.
At Ramsey Alfa Romeo Fiat in Upper Saddle River, Ernie Guevara of Allendale said he wasn’t looking for a new vehicle, but he stopped at the dealership after his interest was piqued by seeing the pope in a Fiat.
Dwarfed as it was sandwiched between giant SUVs.
When the Pope leaves Washington D.C. later today, he will fly to New York’s John F. Kennedy worldwide Airport in a special American Airlines charter. The 78-year-old pontiff has brought the spotlight on the Fiat 500L compact cars he’s been fiddling in during the six-day tour, which includes stops in Washington, New York and Philadelphia.
The Fiat was contrasted with President Obama’s bomb-proof monster known as the beast – the Fiat starts at $20,000; “the beast” is $1.5 million.
Fiat Chrysler Automobiles NV, the third largest USA automaker and of Italian-American descent as of previous year has seen the namesake Fiat brand as the Cinderella among the highly popular Jeep, Ram and Ferrari brands.
Pope Francis refuses to be encased by bulletproof glass.
The special charter is a Boeing 777 and will also carry the Pope back to Italy. Then were were carriages, followed by lots of Mercedes, and then Popemobiles of various makes.
The auto maker tweeted, “His holiness knows how to make an entrance”.
Someone with the mass appeal of Pope Francis is exactly who companies want to be seen using their products.