Google Announces New Ad Features

Google’s Customer Match tool will compete with Facebook’s “Custom Audiences”, which also uses email addresses for ad targeting and has been available since 2012.

First, Google will make use of Customer Match, which will allow advertisers to upload users mail addresses from Gmail or even YouTube, but in a “secure and privacy-safe way” that should not panic them about unlawful access.

First up, Google has announced a new product called “Customer Match”. Here’s how it will work, according to an upcoming blog post by Sridhar Ramaswamy, Google’s senior vice-president for ads and commerce, who will present the news Monday afternoon. In addition, you will also be able to target ads to similar audiences – people whose profiles share similarities with those in the email list. It involves advertisers uploading a list of email addresses to Google (for example, a company’s mailing list); in turn, Google will then check that list against its own database of people who have signed up for a Google account.

Google is making it easier for advertizers to very closely target mobile users, homing in on the “moments that matter”. Your ads can also reach specific audiences across 650K apps and 2M+ websites in the GDN.

Customer Match and Similar Audiences will be rolling out to all advertisers over the next few weeks. It enables advertizers to essentially follow customers wherever they go and fire ads at them. Facebook uses the information they have about the user to select relevant ads that the user will see.

“Mobile has changed the game for both consumers and brands”.

The travel brands can upload the contacts of the people on its reward program.

The airline could already buy ads that display alongside search results for “flights to new york”.

Advertising bids are based on a cost-per-install target preset by application marketers, and all of the creative pieces are automatically pulled from the Google PlayStore, per Google.

On similar lines, the Universal App Campaign will let advertisers advertise their apps across a variety of channels.

App install ads are growing in popularity.

With many brands now developing their apps, driving app downloads in new ways is a key priority for many marketers.

In recent years, the motto inside Mountain View has been “One Google” – a goal to achieve uniform experiences in its products for users and customers.