Say Goodbye to Google, Apple Devices on Amazon

The retailer will continue to sell Rokus, Playstations and Xboxes, which all support Prime Video and are therefore exempt, as well as its own Fire TV device.

As the streaming wars heat up, Amazon is playing hardball: Effective October 29, the e-commerce retailer is banning sales of Apple TV and Google Chromecast units, according to Bloomberg. Google wasn’t available for comment; Apple has yet to respond to a request for comment. The company has been dedicating more resources to Prime Instant Video, sealing deals for top content like HBO original series and funneling investment in its own TV shows, like Emmy-winning comedy “Transparent“.

It’s worth noting that Roku, Xbox and PlayStation aren’t affected by the decision since they all allow playback of Amazon’s video service.

“This has the potential to hurt Amazon as much as it does Apple and Google“, Barbara Kraus, an analyst at Parks Associates, told Bloomberg. The official word from Amazon is that it’s axing the competing products because they don’t “interact well” with Amazon’s Prime Video service. Amazon Prime is $99 per year and entitles you to ebooks, streaming music/videos, photo storage, two day shipping, and more. Amazon also insists their goal is to avoid “customer confusion”.

If you do plan on getting Apple TV, Prime Video isn’t out of the question. The reason? Amazon Prime Video, of course.

However, if could also be argued that Apple does not sell Fire TV hardware, and neither does the Google Store.

Will Amazon attract unwanted attention from Department of Justice lawyers by refusing to sell the Apple TV and Google Chromecast?

Amazon Prime is a service Amazon loves to push whenever it can, and it offers up a great value if you buy a lot of goods from the company.