National vehicle Rental signs $158 million deal for potential new Rams stadium

St. Louis certainly seems to have the best plan in place for a new stadium of any of the three cities with teams chasing Los Angeles.

The prospective stadium would be called National auto Rental Field after Enterprise Holdings, the parent company of National vehicle Rental, reached a 20-year, $158 million naming rights agreement Tuesday evening with the St. Louis Regional Sports Authority.

If the stadium gets built, it will be called National auto Rental Field. Bond extensions would provide $201 million for the new open-air, 64,000-seat stadium sitting directly along the Mississippi River, just north of the Gateway Arch. A combination of seat licenses, state tax credits and other incentives would help pay for it. About half the money likely would come from the team owner and an National Football League loan program. Rams owner Stan Kroenke wants to move the team to Inglewood, Calif., but St. Louis is trying to keep the team in Missouri. “In total, the Taylors have given more than $100 million to the Arch project alone”. “For now, the important takeaway is the confidence of National Rental auto in what this agreement will mean for the NFL and the future of St. Louis”. It’s hasn’t been decided whether the money from the naming rights deal will go to the Rams.

The St. Louis stadium proposal was announced in January. Farmers Insurance, for example, previously committed to a 30-year, $700 million ($23 million annually) naming rights deal for the now-dead AEG stadium plan in Los Angeles.