Patanjali Announces Tie-up With Future Group

“We will sell Patanjali products under this partnership”. Patanjali Group is targeting revenues of about Rs 5,000-10,000 crore in the next few years.

According to announcement, all the consumer products of the Patanjali Ayurveda will be available for the direct sale in Future Group’s Nilgiris, Food Bazar, Food Hall, Big Bazaar outlets.

“We are working on it. In the long-run we would jointly develop brands together”, Biyani said adding Future Group is setting an office in Haridwar for distribution and marketing of Patanajali products. Future Group and Patanjali Ayurveda have food parks in Bangalore and Haridwar, respectively.

Future Retail (formerly known as Pantaloon Retail (India)) is India’s leading retail chain and part of Indian conglomerate Future Group. “We will partner with Future Group in manufacturing also wherever possible”, Ramdev said. “We are not asking people to boycott foreign goods”.

Market analysts say that Patanjali’s products can pose risk to competition in the FMCG space as they are priced lower than those of other players in the market. Its focus on using the timeless and indigenous knowledge of herbs and medicines, coupled with technology-led, state-of-the-art processing facilities and offering these products at a great value for money, has helped Patanjali Ayurved become the country’s fastest growing FMCG company. Its taste maker will be a health maker. “It will have no added lead or MSG”.

In June, Maggi noodles were taken off the shelves across India amid concerns over “dangerous levels” of lead and MSG.

The Ramdev noodles claimed to have no maida (flour) and were pitched as a “healthy and safe alternative to Maggi for children”.