Yu Phones available at open sale via Snapdeal Electronics and Amazon Great

The country has seen high growth in the e-commerce sector over the years.

Unlike Flipkart‘s sale, which is an app-only affair, Amazon India’s deals will be accessible via the app as well as the web. GMV is the value of goods sold on an online platform without factoring in discounts and returns, which e-commerce firms do not disclose publicly.

As Amazon’s founder and chief executive Jeff Bezos had said, India is one of the fastest growing markets for the company, its business in the country is worth $2 billion GMV on the eCommerce side.

As for Amazon, it pumped US$190 million into its Indian arm just before the festive season, reports Economic Times.

An emailed query sent by TOI to Mukesh Bansal head of commerce, Flipkart & chairman, Myntra seeking to validate the GMV numbers did not elicit a response.

Riding on the success of the mobile app, Flipkart will be this time shifting away completely from desktop users to its mobile app users.

Having racked up $3 billion in funds from several investors, Flipkart is now valued at $15 billion. They’ve also stopped a lot of offers on their website focusing only on the app. Overall, it’s been a year of transition at the company with a string of senior-level hires and the departure of a few of its early employees.

Amazon India’s director of operations, Akhil Saxena, said the new 55,000-square-foot fulfillment center – its 21st in the country – will allow Amazon “to do the heavy lifting for sellers of all sizes across the region and help them grow profitably…” It’s raining exclusive deals and offers this Diwali on Amazon.in’s “Great Indian Festive Sale”. As Diwali and Vijaya Dhashami are on the way the marketing for the grand sales have already started. While Flipkart and Amazon will be wooing consumers from October 13 to 17 with their respective sale offers, Snapdeal has made a decision to start the proceedings a day ahead of its rivals.