GoPro Awards to Give $5 Million to Creators Annually

Content creators will, however, have the choice to allow GoPro to use or not use their content in the brand’s paid advertising efforts. (Submissions close for the specific prompts in November, so they’ll likely be swapped out for new ones.) But this is still very much a licensing program.

We believe the GoPro awards serve as another stepping stone in making the company succeed in its budding content segment.

The GoPro Awards scheme will fork out up to $5 million every single year to creators of content that “emotionally engages, amazes, or excites”.

“GoPro enables a global movement of self-expression that’s resulting in a few of the most compelling user-generated content ever created”. They include action, adventure, animals, family, motorsports, music, science and how-to, and travel.

As of now, GoPro will not be giving content creators contributing to the GoPro Awards a cut of licensing revenue. So yes, you could bag $5,000 for an awesome video edit and then later on get another check from GoPro because they decided it was dope enough to slice into a commercial. Shoot something fantastic? You could win $500 for a photo, $1,000 for a raw video clip or even $5,000 for a video edit.

According to GoPro, winners will be chosen daily; although remember that by submitting work, you are signing up to a licensing agreement.

In the end, GoPro Awards is just more fuel for the company’s success. GoPro also has the right to sublicense your clip, which means it can reproduce, modify, and publicly display, distribute, or broadcast it in a number of places, including public relations materials, in store kiosks, online, on television, in commercials, and more.

Interestingly, given how many people use GoPros mounted on third-party drones to shoot video and photos-and the fact that the company is planning to start selling its own drone early next year-aerial is not included as a stand-alone category.

“We think a critical component of our entertainment strategy is curating the best [user-generated content]”. To further illustrate GoPro’s commitment to the program, founder and CEO Nick Woodman will appear on “The Late Show With Stephen Colbert” on Wednesday night to promote the awards. The terms clearly state that, by submitting a clip, “you grant to GoPro and its licensees, successors and assigns a worldwide, non-exclusive, perpetual, irrevocable, fully paid-up, royalty-free, right and license”.