Nintendo, Pokemon Company and Google invest in Niantic Labs

According to a The New York Times blog, Niantic claimed to have raised $ 20 million from Google, Nintendo and The Pokemon Company. The company’s idea is to bring this format to the upcoming Pokemon GO. Furthermore, the announced $20 million for Pokemon Go is just the beginning as these tech giants have also announced $10 million more if Niantic manages to reach “certain milestones”.

Niantic will use the cash to fund the development of Pokémon Go, support its other AR title, Ingress, and build out its real-world gaming platform. It was the division that created the location discovery app, Field Trip, and also the game Ingress and the incredibly detailed mythology behind it. When Google announced that it would be restructuring under Alphabet, it also announced that Niantic would become an independent company. Users will be assisted by a wearable Pokemon GO Plus device.

Ingriss, Niantic’s previous game, is a sci-fi title pitting two factions against one another for the control of real world physical locations.

“Pokémon’s strategic investment in Niantic paves the way for a social mobile experience the world has never seen before”, said Tsunekazu Ishihara, president and CEO of The Pokémon Company.

Nintendo, The Pokemon Company and Google pour an estimated $30 million combined into Niantic Labs, the developer now working on the highly anticipated Pokemon GO. “The Pokémon Company is committed to partnering with companies like Niantic that share the same spirit of community and innovation”. There is a lot of unknown information about Pokemon GO, but the additional funding received by the company can somewhat guarantee that they will be able to deliver a product that will satisfy the high expectations already set by gamers.