Snake, Binned? Dodge Viper Could Bow Out in 2017
Dodge killed the viper in 2010 only to bring it back in 2013.
The Dodge Viper is slithering toward the end of the road.
The original Viper went into production in 1992.
With a long nose, a predatory stare, and plenty of curves, the Viper is as distinctively styled as its supercar competitors but lacks the sophisticated handling of its European counterparts, in the opinion of many reviewers.
When looking from an efficiency standpoint, the Connor Ave plant really isn’t very efficient.
Could the iconic, but slow-selling, Dodge Viper be headed for its final off-ramp? Right now, there doesn’t seem to be a good solution to the question of adding another vehicle.
The first Viper rolled off the line in 1992 and was updated three times before its run ended with Chrysler’s bankruptcy in 2010. With the plans of the Detroit plant shutting down in 2017, the chance of the Dodge Viper going under is high.
The United Auto Workers union representing employees at numerous automotive plants in the United States is now in negotiations with Fiat Chrysler Automobiles [NYSE:FCAU], with the two parties having recently reached a tentative agreement dealing mostly with the increased allowance of lower-paid temporary staff. Unfortunately, that means that the Viper will no longer be the only supercar built in the Motor City, but Im sure that other Dodge fans will learn to deal with a Viper being built elsewhere – so long as the beast still exists.
The sad truth is that automakers actually have to make money, and the Viper hasn’t been a big sales generator for Dodge.