Ferrari Will Increase Production by 30% to 9000 Supercars by 2019

Ferrari’ s planned initial public offering later this month will result in a number of things for the high-end vehicle manufacturer, one of which would be the company’s desire to ramp up production from about 7,000 units to around 9,000 units annually by 2019, representing a 30 percent increase.

Earlier this week, it was revealed that Ferrari plans to use the RACE ticker code once it is listed on the New York Stock Exchange.

The decision to increase production should come as no surprise to anyone.

A while back, former Ferrari president Luca di Montezemolo quit the company because he didn’t want to dilute the brand by increasing production. Current chairman Sergio Marchionne however is of a different belief.

Ferrari reportedly based the move on “growing demand in emerging markets and from demographic changes as the size and spending capacity of our target client grows”. Nowadays, buying a Ferrari is as much about flaunting your recently found wealth as it is about heritage and tradition. In 2013, Ferrari announced that it would deliberately cap annual production at about 7000 cars to “in order to maintain a reputation of exclusivity among purchasers of our cars”.

Aside from producing 30% more cars, Ferrari’s new stockholders can expect profits from new theme parks, retail stores, and branded goods. But the previous limit has had the effect of maintaining values of pre-owned Ferraris, since the waiting time for a new one often stretched more than a year-assuming you passed the hurdle of actually securing a build slot for a new Ferrari.