Droga5 Unveils its Full-Length Back to the Future Spot for Toyota

At the Mirai premiere event, attendees got to put this technology in context with a discussion led by CNET Editor-at-Large Brian Cooley with participants Nerdist CEO and host of @midnight Chris Hardwick, Jackie Birdsall, Mirai engineer, and Edward Eyth, the creative designer responsible for numerous “Back to the Future II” concepts.

Toyota and agency Droga5 have zonked the lot of them with this film for Toyota’s Mirai, powered by fuel cell technology, as in the film’s famous DeLorean.

The Toyota Mirai will be lease-only business. New owners representing each of the dealership locations in Southern and Northern California received ceremonial keys. A second video, “Behind the Science”, was created to explain the technology in a little more detail.

He is engineer and CEO at the hydrogen refuelling station manufacturer H2 Logic and therefore also very interested in the technology in general.

Elon Musk has gone on record saying hydrogen fuel cell technology isn’t scalable, and, for the moment, battery-powered electric vehicles are surging forward. The team would do be doing the test route then they would be interviewed for the Toyota’s online video and magazine.

The Mirai isn’t the first hydrogen fuel cell vehicle available to California drivers, but it is the first that can be purchased outright. This gas can be purified into and converted into hydrogen for fuel. In comparison, “there are 12 public hydrogen refueling stations in the entire country, with about 10 of those in California”, he says.

Air Products has taken a leadership position in the development of hydrogen supply and fueling infrastructurewith unparalleled distribution and dispensing capabilitiesto enable the successful commercialization of these vehicles around the world. Cars, trucks, vans, buses, scooters, forklifts, locomotives, planes, cell towers, material handling equipment, and even submarines have been fueled with trend-setting Air Products’ technologies.

Alongside improving its energy usage policies, Toyota says it will also work to introduce water recycling programs at every facility, using less water and recycling as much of the water it uses as possible.