Huge Flops Hit the Box Office

To keep box office momentum going throughout October, this weekend needed to be big, as next weekend is already doomed with Halloween landing on Saturday. Despite opening wide this weekend, Steve Jobs rose only four spots to No. 7 with $7.2 million. Jem didn’t fare any better, earning $1.3 million from 2,413 theaters, the worst-ever opening for a major studio release in 2,000 or more theaters.

The news was only slightly better for Paranormal Activity: The Ghost Dimension, The Last Witch Hunter, and the Steve Jobs biopic with Michael Fassbender.

Paramount’s “Paranormal Activity” sequel whiffed, producing the lowest grossing opening in franchise history with $8.2 million.

The first of the weekend’s new releases to show up in the top ten is Diesel’s The Last Witch Hunter with an estimated $10.8 million, well below even the most pessimistic of predictions.

Universal is not disenchanted with the enlargement numbers and anticipates that “Steve Jobs” will proceed to be within the cultural dialog, particularly because the awards season kicks off. The movie value roughly $ 30 million to make and has made $ 9.ninety eight million up to now. And Steve Jobs, though critically acclaimed and a potential multiple Oscar nominee, just didn’t connect with audiences who gave it a pass in favor of heading into space with Matt Damon in The Martian. “Suffragette” from Focus only brought in $77K across its limited locations. The movie will probably be obtainable digitally 17 days after it leaves theaters versus the standard ninety days. AMC and Cineplex agreed to take part within the mannequin, however others refused to play the film.

The lackluster weekend at the box office could be the result of overcrowding, according to Paul Dergarabedian, Rentrak’s senior media analyst. The film launched in just 1,656 locations on Friday, with VOD following as soon as that theatre count drops to 300 – not too long if this weekend is any indicator. “Over the past month we’ve had on average at least three new wide release films entering the marketplace every week”, Dergarabedian said. There were several new movies in theaters, but none of them really managed to capture a solid audience. “It’s easy to get lost if you’re a newcomer into such a crowded environment”. From the box office result, it would appear everyone is having the same dream. Sony’s adaptation of the beloved children’s book series, playing in 3,501 locations, was also the leader of the pack when it premiered last weekend to .5 million.