Spice, Flipkart partner for offline smartphones sale

The Galaxy J5 is available on Amazon India, and Motorola’s phones are not exclusive to Flipkart since September, The Asus ZenFone 2 is not longer an online exclusive, while the Nexus 6 is available on the Google Play store.

Flipkart is unable to capitalize on customer reach like Samsung or Asus, which have exclusive priority stores where they carry their merchandise, reported NDTV.

The ecommerce company will not completely go offline with the new partnership but will let customers to experience its exclusive smartphone portfolio through various Spice Hotspot retail stores.

Rajiv Sethi, Chief Marketing Officer, Spice Retail said “We are delighted to partner with Flipkart as an offline partner for their exclusive smartphone range. This unique “online and offline synergy” will offer customers the best of both worlds – the convenience of online retail and the touch and feel in-store experience of offline retail”. Moving further in this direction, Flipkart has now announced a tie up with the offline retailer Spice HotSpot. While the company will have such stores in big cities, it sees the bigger opportunity among customers in tier-3 and -4 towns. A sure phase of consumers wish to see the bodily telephone earlier than shopping for it, and that is the place expertise centres assist.

This is an innovative idea from Flipkart and could serve to make the lives of the customers a whole lot easier, especially those who are wary of shopping for items online.

Flipkart retail director Sandeep Karwa was quoted by The Business Standard as saying: “This is targeted mainly at places where online shopping is still catching up”. “This goes to be an enormous buyer conversion device for us within the smartphone class”, he stated.

The company employs 33,000 people, has 50 million registered users clocking over 10 million daily visits and enables delivery of over eight million shipments a month.