Amazon Removes All Chromecast and Apple TV Listings

However, it was clear soon after the new Amazon Fire TV went on sale that there were problems with the device. However, the Roku 4 remote control has a physical button on top of the streaming box that sends an audio alert to the remote so it can easily be located whenever it is misplaced.

The tech site AFTVnews also reported “all employees in Amazon’s hardware division are being asked to take a new Fire TV home and participate in software testing and reporting”.

“It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion”, Amazon said at the time. Using an iOS app, Prime Video users have previously been able to watch videos on iPads and iPhones, as well as through past Apple TVs using AirPlay. The newest Chromecast and Apple’s long-awaited fourth generation Apple TV will be duking it out with the new Amazon Fire TV in the lead-up to Christmas. A Google spokesperson declined to comment, and Apple didn’t respond to a request for comment.

Amazon made it official on Friday: All Apple TV and Google Chromecast products are now pulled from its online retail space, including its third-party marketplace.

It’s unclear why Amazon hasn’t followed numerous rivals in developing a tvOS-compatible app for the Apple TV, though relations between Apple and Amazon have been prickly since the leading online retailer began selling its own direct rivals to the iPad, Apple TV, and iPhone. Its Kindle app, for example, is on practically every device on the market today.

Many customers who bought the new Amazon Fire TV are reporting bugs, glitches, and a generally disappointing performance-despite Amazon’s rush to try to fix the device after launch. As entertainment becomes a bigger part of all of these companies’ businesses, it’s possible that consumers will just have to keep dealing with the consequences corporate clashes in their own living rooms.