Google Unveils Buy Button on Ads in Mobile-Commerce Push

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else.

In the next few weeks a dozen or so US merchants will roll-out ads featuring buy-buttons.

The service will also be able to access a user’s browsing history to show if the price of a product a shopper has searched for in the past has fallen.

This statistic correlates with an earlier Adobe consumer survey, which recorded that 51 per cent of participants agreed that ads on their Facebook feed were more relevant than those they were served with on Google’s video-sharing site YouTube.

While the mobile feature is expected to greatly improve conversion rates through an improved customer experience, integrating orders from Google with a retailer’s back-end system presents a host of new challenges.

Google says it’s still testing the feature, with a limited number of retailers participating such as athletic-clothing maker Under Armour, handbag and luggage retailer eBags, and office-supply vendor Staples.

Brands with websites not optimised for mobile have suffered a 10 per cent dip in traffic, as well as a 16 per cent increase in their traffic costs, or CPCs, since search giant Google began prioritising web properties specifically designed for smaller screens in its search rankings, according to Adobe. For iPhone and iPad users, especially those who already use Amazon for much of their digital shopping, it’s a less obvious decision. Each promoted ad will feature a “Buy” button, tapping on which will take you to a page where you can buy the advertised product. Consumers can also search for other items within these dedicated retailer sections.

Targeting is becoming a lot easier, tends the amount than a potential buyer moving past the store can get adverts in the person s Facebook or Google app creation displaying certain product or service offered by that in fact stowe overvallen perhaps presenting money off receipt to actually seduce these guys inside.