Facebook’s Q3 Ad Revenues Were Up 45% And Totaled $4.3 Billion

That represents an impressive 45 percent year-over-year jump from the $2.96 billion in ad dollars Facebook generated in the same period in 2014.

Adjusted earnings for the quarter rose to $1.63 billion or $0.57 per share from $1.15 billion or $0.43 per share a year ago.

Since its last quarterly earnings report, the social media company has rolled out a flurry of new changes, including 360-degree videos, new emojis to react to user’s posts, new “Slideshow” ads to help brands advertise in developing countries and a new search feature. “The average American adult spends 25 per cent of their media time on mobile, and Facebook and Instagram together continue to account for over one in five minutes on mobile in the US”. Sandberg says that Facebook has certain business goals, one of which includes taking advantage of the migration of users to mobile. Monthly active users increased by 14 percent to 1.55 billion as of the end of September, an increase of 14-percent from the year before.

Facebook has also doubled its daily video views to 8 billion each day. WhatsApp has reached 900 million monthly users, increase 100 million over the last three months, and quickly over 1 billion, Zuckerberg noted. The social network giant said its total revenue was $4.5 billion, up from $3.2 billion a year ago. “We are focused on innovating and investing for the long term to serve our community and connect the entire world”.

The company also hopes to generate more advertising revenue from Instagram, the photo-sharing app it purchased in 2012 for $1 billion, which has recently expanded its marketing products. Companies turn to Facebook to target specific groups of people and deliver ads to their news feed, especially on mobile phones. Net income attributable to stockholders rose to $891 million, from $802 million.

Average revenue per user in the United States and Canada grew to $10.49 up 42%, more than thrice the global average of $2.97 and more than seven times that the Asia-Pacific, where revenue averaged at $1.39 per user.