The Weeknd’s Custom Vape Plays “The Hills” While You Get High

This has nearly become a rite of passage for those who want to be a world-renowned superstar. I just wanted to share that information since I’m about to break down the info on rapper The Weeknd‘s new Pax vaporizer – he’s know for “not feeling his face” and I’m now known for “not feeling my hands and arms” because I really don’t do drugs very often. However most do not align themselves with companies that might be seen as risky or are on the cutting edge of certain technological advances.

“Music and fashion have always been a natural fit for Pax”, said Pax Labs chief marketing officer Richard Mumby in a statement. “Abel [Tesfaye] has a distinct and discerning style, and he has provided a new and unexpected way for us to showcase our brand”. PAX Labs is an official co-sponsor of his North American “The Madness” Fall tour, which kicked off yesterday in Toronto.

Snoop first teamed up with Grenco Science officials in 2013 for his own brand of G-Pen, while Wiz Khalifa unveiled his Taylor Gang collection with the same company past year (14). Fans can purchase the limited edition The Madness Tour PAX 2 for $324.999 that comes with signature artist branding, including the signature “XO” logo, a yellow LED light and other hidden features.

This collaboration stands to benefit both parties, as PAX makes moves to connect with a huge demographic: weed-smoking music lovers. Along with being available online and at select retailers, concert-goers will also be able to pick one up during his tour alongside The Weeknd’s regular merchandise. In the previous year, PAX has partnered with fashion designer Richard Chai for New York Fashion Week: Men and with Opening Ceremony for their spring/summer 2016 fashion runway show, and has hosted a surprise after-party with Toro y Moi at the Outside Lands Music Festival.