Facebook Beats Q3 Views, Shares Rise

This rocketing user base helped Facebook grow revenues to $4.5bn for the quarter, up from $3.2bn in the same period a year ago.

The company’s share price also surged in after-hours trading after it beat analysts’ expectations. The stock has already climbed more than 30% this year and is very close to market value of $ 300 billion, with only three and a half years have passed since the IPO.

Ad revenue was key to Facebook’s third-quarter performance, growing 45% to $4.3bn (£2.8bn). About 78% of it was through mobile advertising, up from 66% in the third quarter of 2014.

Monthly active users (MAUs) – MAUs were 1.55 billion as of 30 September, 2015, an increase of 14 per cent YoY.

The site now boasts more than 1 billion daily active users, and 894 million of these are on mobile.

“We’re also pretty focused on helping bring the next set of people who are not online, online”, she added.

Worldwide, Facebook accounted for 8% of worldwide digital ad revenues, in 2014 and that share should increase to 9.6%, this year, according to eMarketer.

Facebook’s growth shows no sign of stopping. About 1.01 billion of those users visit Facebook every day, the first time Facebook has averaged more than 1 billion daily users throughout a quarter.

The shares of the social network giant closed $103.94 per share, up by 1.33%.

Revenues leapt 41% from a year ago to $4.5 billion.

In June 2015, on mobile devices, the company says, it saw 968 million daily average users across all devices, with 844 million checking in daily on mobile, year-over-year increases of 17 and 29 percent respectively.

Zuckerberg said on Wednesday that the company will continue to invest in longer-term projects, including virtual reality, artificial intelligence and Internet.org.

The figures were better than what Market research firm FactSet StreetAccount predicted, of 1.53 billion monthly active users, with 1.36 billion on mobile.