Adele’s new album “25” will not be available for streaming

The NY Times, which first reported the streaming decision on Thursday, said Adele was personally involved in making it.

According to the NY Times, reps for Adele have told streaming services that they won’t be getting any of that sweet, melancholy pop music when 25 hits.

This could be helped by the fact that Adele’s album won’t be on any of the main streaming services next week.

Indeed, the album is definitely not on Spotify this morning, meaning that if you want to hear it, you’ll have to splash the cash.

Spotify said “we love and respect Adele, as do her 24 million fans on Spotify”. So of course, the sales projections for her highly anticipated 25 album were expected to be monstrous, but expectations were shattered when it was revealed that the set is projected to sell between 1.3-1.8 Million copies in its first week.

It is likely that “25” will reach streaming services eventually but not being available on Apple Music at launch is a bit of a blow.

The album is being released by Columbia Records in the United States, and by an independent, XL Recordings, in Europe and most of the rest of the world.

Taylor Swift famously keeps her music away from most streaming services except for Apple Music, over an argument of artist revenues. The last album to achieve comparable figures dates back to 2004 when CD music sales were in their prime.

“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company”, Swift wrote at the time.

Nearly immediately Apple reversed its position and Swift agreed to allow Apple Music to stream the album.

Another popular artist, Prince, pulled his music from Spotify in July.