Halo 5, Star Wars Battlefront, Assassin’s Creed Syndicate Underperform at GameStop
EA dropped 4.8%, to 68.98, and Take-Two dipped 1.9%, to 34.91, on the stock market today. There’s been a multitude of complaints with regards to EA’s handling of the game and their disgracefully high price for a few extra maps in the season pass, and I agree with all of them.
The title launched on November 17, a month forward of Walt Disney’s launch of “Star Wars: The Force Awakens”, the newest instalment in George Lucas’ area opera franchise.
“Blockbuster, Radio Shack – there’s a whole list of former retailers that have been dislocated by digital adoption, and I think eventually you can add GameStop to the list”, said Mike Hickey, an analyst at Benchmark who recommends selling the stock.
The Star Wars license has an immeasurable impact upon Battlefront’s appeal in all areas, but that was to be expected given that, y’know, it’s a Star Wars game and that should therefore be the case.
GameStop also said Microsoft’s (NASDAQ:MSFT) “Halo 5: Guardians” and Ubisoft’s “Assassin’s Creed Syndicate” fell short of expectations during the period.
DICE’s Star Wars Battlefront is off to an excellent start in the United Kingdom – according to Gfk Chart-Track, the multiplayer shooter sailed to the top of software charts on its debut.
“It’s too early to sound any alarm bells”, stated Christopher Merwin, an analyst at Barclays. EA expects the game to sell at least 13 million copies before March 2016 ends.
Last week saw the release of the highly anticipated Star Wars Battlefront on the PC, PlayStation 4, and Xbox One. Right off the bat, it seems unlikely to us that what amounts to a buyers strike is really going on amidst the most powerful hardware cycle on record.