Adele’s album “25” was set to smash Sales Records

Like Swift’s recent blockbuster albums, Adele’s record company is keeping “25” off Spotify and other music streaming services, which in the case of superstar releases can successfully drive consumers to purchase the full album.

We knew Adele’s latest studio album, 25, was going to be major – but now we’re really starting to see exactly how major this historic release will be. Prior to Nielson Music, it was unknown how many copies of an album or single were sold in a single week. Nielsen started tracking those numbers in 1991, and *NSYNC previously held the record with 2,416,000 sales of No Strings Attached during its debut week in 2000.

Besides NSYNC, Adele would cruise past the two quickest-selling records of the electronic music age – rapper Eminem’s “The Eminem Show” in 2002 and country-turned-pop star Taylor Swift’s “1989” a year ago.

Adele doesn’t just have a hit on her hands with 25, she has a potential all-time smash.

Chart experts expect 25 to top 2.9 million sales by the time the official Billboard 200 countdown is announced on Sunday.

Adele’s return to music comes after a four-year hiatus and the first single from the album “Hello” was knocked off the top spot in the United Kingdom but is still number one in the US. On that day alone it sold over 300,000 copies, which is one of the biggest first-day sales ever in the UK. While these streamers have a potential to boost the album’s popularity it also risks that issues in exacting the definite sales and royalties paid to the artist.

“Good news, radio listeners, you can now hear all songs from Adele’s latest album “25” on Pandora”, a Pandora spokesperson says.