The best Black Friday deals in Boots

Google search data shows interest in “Black Friday sales” in New Zealand jumped a whopping 222 per cent between 2012 and 2014.

Those keen to snap up a bargain, or get the Christmas shopping done early, should get out the wallets and purses and head for the shops tomorrow, he said.

As a result sales are expected to hit around £750m on Thursday as shoppers pick up the early bird deals and it’s possible that sales may even eclipse Black Friday. “There won’t really be a line process for Friday”.

In the post NRF spokeswoman Kathy Grannis Allen tells Casselman that while Black Friday is important for retailers, its not the best bellwether for how the season is going to perform.

Search data for this year was not available, Google said, as it would need to wait until the sales day was over to crunch the numbers.

Greg Harford, Retail New Zealand’s general manager public affairs, said Black Friday was a “relatively new phenomenon in New Zealand”, despite being an American tradition for some time.

“People were queuing for us to open and we have gone all out to offer the best we can again this year. And I think consumers are doing that from what I hear anecdotally”, he said.

“I see a sense of urgency from all of the customers”.

Perhaps a lesson for the British public is that they are not always getting the best deal by shopping at the largest shop front, and even when Black Friday may be a distant memory, there are great deals to be found all over the place if you look hard enough.

So what would be a more manageable model that allows people to still grab that bargain but also keeps some control in the hands of the companies?

A popular way of availing discounts in web stores are promotional codes also known as discount codes on Black Friday, it saves shoppers time and effort by avoiding the crowds of shoppers at stores. During this year’s Black Friday shopping event people are expected to buy Christmas presents. The toy category had the biggest number of discounted items, representing 23 percent of all the Black Friday offers, according to WalletHub.