Pandora says hello to Adele’s 25

“25” racked up more than 900,000 sales in Apple’s U.S. iTunes store on its first day, Billboard said. The first week of release of the album will end on Thursday so it is expected that the album’s sale will go higher with the remaining days.

What’s more, the album is on course to be the fastest-selling of all time in the UK.

When Adele came out with “Hello” on October 23, the lead single from her third album “25”, it set the record for being the first song to hit the one million download mark on Billboard. Adele fans who are also users of streaming music services like Apple Music, Google Play Music, and Spotify, among others, were obviously disappointed that the singer chose to snub those services for her new album. It’s on Pandora because Adele and her label don’t have a say.

Lots of people are now likely saying, “Well, that’s what you can achieve if you hold your record of streaming services”.

But her previous album, 21, was the top-seller in the United States for two straight years and by far the biggest release this century in her native Britain.

A loophole in music licensing laws gave Pandora and other streaming radio stations like iHeartRadio and Slacker access to the complete 25 album, which sold 3 million copies in its first week. Canadian heartthrob Justin Bieber didn’t break any sales records with his new redemption-focused album, Purpose, when he released it earlier this month, but it did earn the most streams for a single album in one week by a long shot.

Adele’s decision follows Taylor Swift’s move last year to not offer her 1989 album for free, a move that resulted in 1989 becoming the biggest-selling album in the world last year with sales of more than 8.5 million. Produced by Ariel Rechtshaid (Jesso’s producer), the song is an ode to looking back on one’s halcyon days: “Let me photograph you in this light, in case it is the last time/That we might be exactly like we were before we realized/We were sad of getting old”.

Aside from the fact that Adele is pretty much a universally loved global treasure, the songstress has been busy promoting her new album on a non-stop, headline-generating media blitz – and we’re loving every second!