Amazon Prime adding other video networks

Like we said, a subscription will allow you access to Prime Instant Video, but the report claims that not only will users get access to those videos, but they could also gain access to video services that aren’t from Amazon. Furthermore, people knowledgeable with this matter noted that the company will also offer prepackaged bundles that it created.

Bloomberg cited sources familiar with the matter as saying the new service will also allow customers to directly log into other streaming services using their Amazon credentials. Amazon expects that most planes that are in service will have streaming videos and music by Thanksgiving. But the deal does seem to fly (no pun intended) afoul of the FCC’s recently revised net neutrality rules, which prohibit the kind of preferential treatment Amazon’s service is set to receive (Netflix subscribers, for example, have to pay for faster access).

Amazon declined to comment on the Bloomberg story.

The firm’s financial arrangements with its different partners vary widely.

How partners will be paid is not known for now, but it might be a form of revenue-sharing model.

The plans would see Amazon forge partnerships with other on-demand networks-though it’s not yet clear which those partners might be-and provide access to them all in one place.

Amazon isn’t the only online video company to take to the skies this year. However, it sounds like Amazon isn’t looking to build a full-blown TV service to compete with Sony’s Playstation Vue.

The partnership with Amazon gives the included networks a crack at adding subscribers from Prime’s huge customer base, and reach younger viewers who don’t sign up through cable-TV packages. Amazon’s Fire TV is a direct competitor of products created by Roku, Apple Inc., and Google Inc. Amazon would, in essence, turn its video service into something resembling a cable or satellite provider-sans live TV, of course, and using the Internet exclusive for distribution.