Give Cards Against Humanity $5, get nothing in return

As millions spent their Thanksgiving evening and Black Friday morning standing in the cold outside their favorite big box store, waiting to take advantage of a few bucks off a giant TV or a buy one, get one deal on socks with ironic pictures on them, the makers of Cards Against Humanity launched their own Black Friday campaign which still involved you spending money, but the deal was nothing.

There’s also a box you must check that explains that you will give the company $5 and get nothing in return.

Why are you selling nothing?

Profits from last year’s Black Friday deal of literal bullshit went to nonprofit Heifer International, which provides livestock to lesser developed areas as a means to fight poverty.

Tempkin and his friends first invented the wild card game several years ago, and it’s kind of a dirty fill-in-the-blanks game where you complete amusing phrases with answers like “spontaneous human combustion” or “my collection of high-tech sex toys”. When you visit the Cards Against Humanity site, you are presented with an opportunity to pay $5, for which you will receive nothing in return.

On their website, Cards Against Humanity asks for your name, email address and credit card number so you can give them $5.

The post reads: ‘Horrible friends: As you know, Cards Against Humanity is insane about Black Friday savings, and we never fail to mark the occasion with incredible door-busting deals.

Another wrote, “Can I buy more than one?” “We’ll make our announcement soon”. They’re seriously just asking for $5. Scarcity often drives sales, and it’s hard to imagine a Black Friday without at least one story of shoppers fighting over limited stock or someone getting trampled by the crowd. “All we have to offer is nothing”, the website said.