The “new” Black Friday

Those who’d already wrapped up their Black Friday shopping inside Mayfair Mall, wandered across the parking lot to The Container Store to put on the finishing touches.

“But I missed my snow globe”, she said.

“We’ve been to 3 Walmarts, Lumberton Silsbee and Vidor”.

Lt. James Duran of the Santa Clarita Valley Sheriff’s Station said there were no incidents of collisions or gridlock around the Valencia mall.

Black Friday just isn’t what it once was.

A video of reportedly in the Florence Mall also circulated on social media. Crowds in Parkdale mall were thinner this year.

Now, stores are always looking for new ways to get the most out of holiday shoppers.

“Black Friday is no longer just one-day holiday exclusively centered on in-store shopping”, Consumer Technology Association researcher Shawn DuBravac told CBS. “I never shop on Black Friday”.

Poole also noticed a difference in her family tradition. That was a lesson the two learned past year, when they were miserable from standing outside in the cold, they said.

“If you see something you like you can’t not buy it, it’s on sale”, said Ashley Garcia.

Gifts for loved ones and goodies for themselves, shoppers in Beaumont say the deals were worth their early alarm. “So we’re happy to see everyone is out shopping”, said Outlet Shoppes marketing director Savannah Butler.

He says since store open sporadically on Thursday, the crowds aren’t as bad as previous years.

When someone takes the last pair of Jordan’s on Black Friday.

Both JCPenney and Dunham’s had steady lines of customers all day Friday.

“I got some great deals at The Loft, I couldn’t resist”, she said.

Amanda said, “I mean we’re not really the insane people that go out and beat each other up to get items”.

Pete Marrero, Dolphin Mall’s general manager, said he expects the vast majority of these shoppers will be able to find the bargains they’re seeking.

But in recent years, retailers have tried to capture holiday sales earlier and earlier, opening their stores the last few years during the formerly off-limits family holiday itself.

Saturday there’s a particular focus on buying from your local small businesses.