Amazon had the best 2015 Black Friday deals

Based on the number of Black Friday sales, many retailers will calculate their Christmas prices accordingly.

“There is shopper and retailer fatigue”.

Google search data shows interest in “Black Friday sales” in New Zealand jumped a whopping 222 per cent between 2012 and 2014.

It is thought another reason for the increase in home shopping on Black Friday could be the sight of people fighting over electrical appliances past year. “This year they have done well, only letting 20 people in at a time”.

Green MSP Patrick Harvie said Black Friday was “deliberately created to whip customers up into a frenzy of aggression and in some cases violence”. This was the scene in Swansea on the morning of Black Friday. But it was exciting for retailers and exceeded expectations, he said. But, despite the scenes of bargain bedlam, there’s no denying that these kinds of retail events boost the economy and the tax receipts and national insurance contributions all go towards aiding the exchequer.

Previous year saw frenzied scuffles over bargains – scenes that are common in the United States, where the marketing tradition began, after customers had queued hours before opening times to get first pick of the deals.

However, he did not think it was likely to overtake Christmas Eve or Boxing Day sales. The post-Thanksgiving day of shopping discounts is a recent USA export and retailers are rolling them out once more. What you haven’t seen is the big insane crushes. This shopper has been filling up her shopping cart for the last two weeks browsing for the best deals.

About 60 bargain hunters, some in pyjamas and dressing gowns, queued for more than an hour at Tesco Extra in Silverburn, Glasgow, which had closed between midnight and 5am in preparation for Black Friday.

Kiwis would be keen to take advantage of some of the great deals and nab some early Christmas bargains, The Warehouse chief executive Simon Turner said.

Julia Morton, head of PR and media at The Warehouse Group, said the company had been running Red Friday for three years, and it “grows in popularity each year”. But as Internet shopping has come to be more fully accepted, Black Friday the brand has really taken off.

Shopper traffic on Black Friday fell by 4.05% compared to past year, according to retail experts FootFall. Clearly this retail strategy has some level of risk, as retailers choosing to partake in Black Friday may experience a sales slump at other times in the year as customers choose to put off any purchases in exchange for the possible rewards of waiting for Black Friday.

Martin Lewis, founder of MoneySavingExpert.com, says the majority of Black Friday deals “aren’t special” and advises shoppers to cross-check them with items they actually need.

YouShop has emailed subscribers with a discount code valid until December 5, and links to some of Black Friday’s biggest retailers, including Amazon, Walmart and Ebay.