Online Shopping Tops Stores on Black Friday Weekend

Shoppers are even starting to postpone some of their back-to-school purchases until later in the fall, in anticipation of such deals, Christopher said. “To me, it’s like a normal day”. Comparison shopping engines also lost clout after Thanksgiving.

“Combined with the improved convenience of online shopping thru mobile ordering & in-store pickup options and the seamless availability of deals online, we believe standing in-line for doorbusters is losing its appeal”.

The National Retail Federation estimates that about 135.8 million people will shop at some point during the four-day weekend, up from 133.7 million past year.

Extending the once 3-day shopping week-end with Black Friday as the star, has now been extending on both ends. Adobe measures 80 percent of all online transactions from the top 100 USA retailers, more than any other technology company.* Seven dollars and fifty cents out of every ten dollars spent online with the top 500 US retailers go through Adobe Marketing Cloud.

Shoppers are expected to spend nearly £1 billion online as retailers unleash another set of bargain deals on Cyber Monday.

Crowds at Pittsburgh Mills and Monroeville Mall were steady but not as frenzied as they once were, according to store managers and customers interviewed.

Overall, consumers spent an estimated $2.72 billion online on Black Friday, 14% more than a year ago, according to Adobe. “You order online and come later and pick it up”.

Shoppers waited in line and checked off their lists throughout the day.

“It’s pretty jam-packed out here”. “We have weather cooperating, which is always a big factor”.

Staff at Thayer’s were so busy Friday that, as of 2 p.m., they hadn’t had a chance to break for lunch, she said.

Investing in better apps and mobile shopping sites paid off for retailers this year, IBM said Saturday, and digital sales were up 21.5% from last year. “The decrease in shopper visits on Thanksgiving Day also lends itself to the social backlash against store openings on the holiday”.

“Black Friday is definitely a key one”. “It’s recovering from the chaos of yesterday”.

The five best selling electronic products on Black Friday were Samsung 4K TVs, Apple iPad Air2, Microsoft Xbox One, Apple iPad Mini and Sony PS4. “We don’t have a plan because it gets to insane”.

Heather Herman, 37, of Arnold awoke before the sun rose Friday to hit Target at 3 a.m.

“We get a lot of people in the first few hours, just like any store on Black Friday”, said co-owner Joaquin Ortega. “I live for this day”. If we have a warm winter they are left holding too many heaters and coats.

Early numbers aren’t out yet on how many shoppers headed to stores on Thanksgiving.

The first shoppers through the door cheered as they were greeted by store employees donning Santa hats.

On the other hand, Diana Jarmalaite, research analyst at consultancy Euromonitor International, said that she does not “expect a huge effect of this sales campaign on the overall market due to the limited involvement of retailers”.

“The excitement continued into Thursday as reports of long lines outside stores on Thanksgiving and Black Friday were matched by reports of record-breaking online sales”, said Matthew Shay, NRF president and CEO, in a news release.

Charity work gives members something positive to do and helps show that they’re “responsible, productive members of society”, he said.