Black Friday isn’t as special as it used to be

With ads in her hand a shopper walks through the Target parking lot after shopping at the store in Lakewood, CA. Target customers found certain stores weren’t open during advertised holiday hours, and NeimanMarcus.com crashed under the demand of shoppers seeking Black Friday deals. Keeping that in mind, there’s no doubt that over the next few years the autumnal shopping event will become more streamlined and appealing, constituting the start of the Christmas shopping period, allowing shoppers to reap the benefits with better offers and longer sales. They left Spencer’s home at 4 a.m. Friday and were at Cabela’s, a hunting and outdoor equipment store, in Kansas City, Kansas, an hour later. “Heading into Cyber Monday, online only retailers will take center stage and we are still calling for Cyber Monday to be the largest online day of the year, breaking the $3 billion mark and representing 12 percent YoY growth”.

“I think it is less chaotic and makes it easier on people”. The lines have thinned out because many shoppers are showing up later.

The massive sales peaks that used to surround Black Friday have been replaced by calmer, sustained sales over the holiday shopping season.

The holiday shopping season has officially begun, and while some retailers experienced strong crowds and robust buying on Thanksgiving and Black Friday, other have not fared as well.

Retailers have also started offering deep discounts as early as Halloween, even advertising them as “Black Friday” deals, Martin said.

If you want to avoid the annoying long lineups and chaos at the malls, turn on your computer or mobile phone. No lines had more than a few customers. And of course, we sold out of the special-price TVs.

According to Custora E-Commerce Pulse, which tracks more than 500 million online shoppers, the share of mobile e-commerce orders made on Apple devices during Thanksgiving was 78.3%, compared to 21.5% for rival Android devices.

The average order value increased 9 percent to $162.00 on Thanksgiving Day, while it was $141, a 2 percent decrease, for Black Friday. But of course, most of Chris Rugaber’s readers won’t know this, because he wouldn’t come right out and tell them – which, last time I checked, is supposed to be his job. Indeed many retailers are rolling out sales over the weekend and into the following week. Not to mention that online shoppers don’t have to face huge crowds of people.

Early numbers aren’t out yet, but the retail group expected about 30 million people shopped on Thanksgiving and 99.7 million on Black Friday.