Nutella Refuses to Make Personalized Jar for Girl Named “Isis”

A 5-year-old Australian girl won’t be receiving a personalized jar of Nutella after the manufacturer denied the request.

The five-year-old’s aunt tried to buy personalized jars of Nutella for her nephew Odhinn and her niece Isis at a department store in Wales, the Sydney Morning Herald reports. The store reportedly rejected the jars because of the girl’s name, Isis, which is also the acronym for Islamic State of Iraq and Syria, an extremist militant group. But the acronym ISIS is now commonly used to denote Islamic State – and Nutella refused to print the name as it would be “inappropriate”.

Myer – Australia’s largest department store chain – told Heather to contact Nutella’s parent company, Ferrero Australia.

Nutella’s “make me yours” campaign allows customers to personalize jars of the spread with their own name.

Taylor took to Facebook to write how upset the entire incident made her, especially since she named her daughter after the Egyptian goddess, long before Islamic State became a household name.

Craig Barker, Ferrero chief executive, apparently reached out to the girl’s mother to stand by the company’s decision not to print her daughter’s controversial name.

Ferrero Australia said in a statement that the name was sensitive in nature and thus was the reason for deeming it inappropriate for printing.

Unforeseeable though it may have been, the Taylor family is now dealing with the consequences of the unfortunate name choice.

“Like all campaigns, there needs to be consistency in the way terms and conditions are applied”, the company statement read. This child, and thousands of other people who are named “Isis”, shouldn’t be punished or encouraged to change their names because a group of terrorists chose to adopt their names as their moniker. Their methods of rape, torture, beheading, and murder have been well-documented, which is enough to convince Heather to stop saying her daughter’s name in public. Ultimately, she was able to purchase all except the one for Isis.

“I am starting to get to the point where I don’t want to call her name out”, Taylor told the Herald.