Adele’s new album smashes single-week sales record

Adele is to be appreciated in the strong marketing strategy when she kept the albums from streaming services.

25 Sold More than Twice the Combined Total of the Nos.

Adele previously smashed the record for single-week sales held by *NSYNC’s No Strings Attached, which was released in 2000. The lowest week in Nielsen history for album sales was the frame ending September 17, when only 3.51 million albums were sold.

The Oscar-winning Skyfall singer’s record has sold 800,307 copies in the first week of its release – surpassing Oasis’s Be Here Now, which sold 696,000 units in its debut chart week in August 1997. Billboard reports that the pop star’s 25 scored the #1 album with 3.48 million equivalent album units sold, with a stunning 3.38 million in pure album sales. Nearly half of sales for “25” were via digital downloads, with 1.64 million albums purchased on the ‘net. However, the release of Adele’s latest album came out with the news of it not being available to streaming sites such as Spotify and Apple Music. 21 is also the tenth-largest selling album of the Nielsen era, with 11.2 million sold.

The next album to debut in the top 10 is Jadakiss’ first studio installment in more than six years, “Top 5 Dead or Alive”, which opens at No. 4 with 66,000 units.

The first week numbers for “25” put the sultry singer at the head of an elite club of artists, including Britney Spears, Whitney Houston, Eminem and Lady Gaga, whose albums have debuted with more than 1 million US copies. And that was when albums actually sold.

Although they’re not really considered part of the rap scene, rap-rockers Limp Bizkit may be one of the more surprising names on this list. I heard much talk-as perhaps you did-of premeditated breakups and divorces in the weeks leading up to 25’s release.

Garth Brooks performs in New York, Nov. 2014.

The Beatles (from left) Paul McCartney, George Harrison, Ringo Starr and John Lennon arrive in London after a trip to Paris in February 1964.