Adele fans frustrated after missing out on pre-sale tour tickets

Now, after a special pre-sale for fans kicked off on Adele’s official website yesterday, many fans complained that they could view other fan’s credit card details during the checkout phase. Although on the website it is claimed that there is no evidence that credit card numbers or passwords were compromised but that customers should remain vigilant and check their statements. “We take the security of our users and Adele’s fans very seriously, and we apologise for the alarm we have caused to those purchasers who experienced issues”.

But the high was the way the anti-scalper strategy appeared to have paid off: as shown by Music Ally’s research comparing the secondary market for Adele’s concerts with two other high-profile tours going on pre-sale this week: Coldplay and Rihanna.

Fans looking for early access to tickets were asked to register with Adele’s website, in part giving the singer’s team the ability to weed out suspected touts from gaining access.

According to MBW, on 1 December, 1.9% of the “first wave” of tickets ended up on secondary ticketing sites such as Stubhub, Viagogo, and the Live Nation owned GetMeIn! and Seatwave, with some being sold for over £1,000.

It isn’t clear how many users were affected, but the number could run into the thousands given that Adele’s tour spans over 30 shows in large venues across Europe.

Tickets for Adele’s tour are flying off the virtual shelves, but can purchase platforms handle the strain?

Advance tickets were made available to members of the Adele.com website on Tuesday morning.

“Will she flex her muscle for more than just the charts?” wondered Hubbard.

Security consultant Graham Cluely said this “certainly sounded” like a security breach, and said this should not be possible-even if a site is extremely busy.