Cyber Monday sales still on record-setting pace

Tablet share of online sales declined this year, making up 15 percent of online sales on Thanksgiving, 13 percent on Black Friday, and 11 percent on Cyber Monday.

Online shoppers were on pace to spend a record $3 billion on Cyber Monday, reflecting a boom in shopping on mobile devices and continuing a historic weekend for the retail industry.

For a brief period Monday morning Target’s website had apparently crashed, with customers trying to log on greeted by this message about “high traffic” problems.

Electronics made up the bulk of the Cyber Monday purchases, with Sony’s 4k television, Apple iPads, and gaming console PlayStation 4 outpacing competitors in their respective product classes. What Cyber Monday does offer is often great deals on electronic items.

Shoppers are spending heavily today, with analysts expecting a record Cyber Monday.

If that comes true – and an Adobe analysis predicted the same last month – it would be the largest digital sales day in history, CNBC says. “So sorry, but high traffic’s causing delays”, a notice on the site read about 10:30 a.m. ET.

The lackluster results are the result of many retailers jump-starting Black Friday sales by as much as a week in some cases in an effort to poach customers.

Fortune was able to calculate that figure based on projections from Adobe, which tracks around 80 percent of the online transactions that take place each day at the nation’s top 100 retailers.

This year’s Cyber Monday is expected to increase by 12 percent over 2014, to bring in a total of $2.98 billion, according to projections from Adobe.

Still, retailers’ revenue on Monday and the weekend showed an increase compared with 2014, when online sales grew 8.5 percent and 17 percent. That’s up more than 14 percent since previous year.

“It can be exhausting for working parents and millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work”, Fernando Madeira, president and CEO of Walmart.com, said in a statement. More than 151 million people shopped from Thursday to Sunday, compared with about 136 million who said they were going to shop, NRF found.

The National Retail Federation expected 121 million shoppers to hit the Web on Monday to shop and save – and shop they did.