Strong mobile spending fuels record $3.1 billion on Cyber Monday

ComScore chairman, Gian Fulgoni, said: “Cyber Monday maintained its reputation as the most important online spending day of year, exceeding $3bn in total digital spending and once again becoming the heaviest online spending day of all-time”.

The day has lost some of its luster as retailers push sales forward on the calendar to Thanksgiving and the Friday after the holiday.

It’s the sixth year in a row that Cyber Monday has been top online sales day on record. Top retailers are slashing Cyber Monday prices on multi-categories.Online sales jumped about 25 percent on Saturday and Sunday, according to IBM, compared to the two weekend days after Black Friday in 2014.

Cyber Monday was America’s biggest e-commerce sales day ever.

Research firm comScore said shopping by phone, laptop or tablet jumped 21 percent to $3.11 billion Monday, fueled by a 53 percent surge in spending via mobile devices.

“So sorry, but high traffic’s causing delays”, the Target site informed users at one point.

The report was based on data from 200 million visits to 4,500 retail websites on what is traditionally the busiest day of the year for Internet shopping.

The same products shoppers clamored for over Black Friday weekend were among Monday’s top sellers. “And what we’re seeing with all this Cyber Monday spending is that a lot of shopping is moving online, so retailers really need to have a handle on exactly how much they’re losing due to online checkout problems”.

This contributed to a 16 percent rise in online sales to $3.07 billion. The best-selling electronics on Cyber Monday included Samsung 4K TVs, Microsoft Corporation (NASDAQ:MSFT) Xbox, Apple iPad Mini, Apple iPad Air 2, and Sony Corp (ADR)(NYSE:SNE) PS4. That’s up from the 9 percent pace seen throughout the year.

America’s biggest online sales day still doesn’t come close to topping China’s bigget cyber sales day, Single’s Day, which is the largest shopping day in the world. Star Wars toys were among the items most frequently out of stock, Adobe said in a report sent to Reuters on Tuesday.