Cyber Monday Sales Rally After Last Year’s Weak Show

Workers gather Monday, Nov. 30, 2015, in a section packed high with merchandise at Amazon.com’s fulfillment center in DuPont, Wash.

While many shoppers headed to the Web for Black Friday shopping this year – more than in any year previously – Cyber Monday continued the growth trend with more clicks and better deals online.

The pace of online spending in the U.S. slowed on Cyber Monday after consumers started their internet shopping earlier over the weekend, turning to their smartphones to pick up deals, according to IBM.

Global leader in digital marketing and digital media solutions, Adobe Systems Incorporated (NASDAQ:ADBE), reported the online holiday shopping frenzy has marked an all-time high this year for US companies at $2.98 billion in sales, up 12 percent compared to last year.

The 10-year-old shopping holiday has lost some of its luster as retailers push sales forward on the calendar to Thanksgiving and Black Friday. Mobile spending, or sales via smartphones and tablets, jumped 53 percent to $838 million, making up 27 percent of total online spending. Additionally, retailers grew their sales by 24.1 percent year over year on Amazon, 24.3 percent year over year on Google Shopping and 2.6 percent year over year on eBay.

This is partly as a result of retailers choosing to extend offers across the entire weekend and into Monday, meaning that a four day spending bonanza was instigated. In a blog post, the company said that due to its additional 15% off site-wide on Cyber Monday, they had to place customers in virtual lines in order to manage high traffic and order volume.

The predictions for a successful Cyber Monday came true.

“Purchasers are built up for Cyber Monday, with social buzz more positive than what we saw on Black Friday, however they have to prepare themselves for the most noteworthy out-of-stock rates of the season as such”, said Tamara Gaffney, central investigator at Adobe Digital Index. IBM said e-commerce sales rose 26 percent on Saturday and Sunday compared with a year earlier.

Mastercard said spending overall was brisk.

For most of the past decade, the Monday following Thanksgiving was the busiest day for web shopping as United States consumers returned to work and used their offices’ fast internet connections to buy holiday gifts.