Black Friday Big Winner On Mobile

The Kindle Fire HD 7 ($99.99, reg. price $154.99) and the Fire HDX 8.9 ($429.99, reg. price $479.99) are two other examples of Amazon devices you can get on the cheap as the retailer wraps up Cyber Monday several days after the fact.

Holiday shopping is going mobile – but bricks-and-mortar retailers are not about to let this movement pass them by.

“It’s no longer about one day, but a season of digital deals”, National Retail Federation president Matthew Shay said.

Online shopping is taking its toll on brick-and-mortar shopping.

While one particularly impressive stat shows Amazon (AMZN – Get Report) as a clear victor with 36% of all online Black Friday sales, that doesn’t necessarily spell disaster for traditional retailer brands.

But as online shopping grows more popular on Thanksgiving and Black Friday, that’s causing less of a frenzy on Cyber Monday, too.

(No. 757) will run a “12 days of Christmas” promotion this month with a different deal on each of those days. Retailers must make sure they are equipped to handle the increased fulfillment of online orders this season, whether they are fulfilled in a distribution center or a store. And they no longer wait for Monday to roll out Cyber Monday deals, either.

Amazon was offering 65 percent off sweaters, Target was touting 15 percent off its whole site for the first time and Wal-Mart offered $500 off a $1200 LG 65-inch 4K Ultra HDTV.

Black Friday and Cyber Monday are all about big price drops. Web traffic measurement firm comScore Inc. predicted $70 billion in total online sales for November and December, so which suggests $31.5 billion is still up for grabs in December. HookLogic, which operates an ad network of online retail sites that claims it reaches more shoppers than Amazon, noted that on Cyber Monday more consumers shopped on major retail sites than ever before.

Forrester Research analyst Sucharita Mulpuru said even though more people are shopping online and on their phones throughout the season, Cyber Monday will still drive sales from its name alone.

But Thanksgiving and Black Friday are gaining fast. And 33.2 percent came from mobile devices, up from 27 percent past year.

Among the deals meant to keep shoppers coming is a weekly sweepstakes, launched for the first time this year, that awards a victor each week with jewelry valued at up to $3,000. That’s why we’re seeing retailers moving away from midnight madness and door buster sales in favor of empowering consumers to take advantage of deals with multiple offers over the weeks ahead.

On that day, hundreds of customers ordered bottles of distilled spirits online for pick-up at an ABC store, and enjoyed the same discount as Black Friday. Now that most retailers have a decent e-commerce experience and offer free shipping, especially around the holidays, there are more options for online shopping.

“A lot of people waiting to see if deals are better on Cyber Monday”, she said.