Cyber Monday Shoppers Set New Record

However, online sales on Black Friday this year rose by 36%, and the general picture for e-retail continues to be an unrelenting upward trend: £104bn being spent in 2014 according to the IMRG Capgemini e-Retail Index, an increase of 14% compared to 2013.

To find and order what they wanted, shoppers more frequently used their mobile devices. Of those people, 102 million shopped in brick and mortar stores, while 103 million shopped online.

Target had strong sales over the holiday weekend, and wrapped up with a record-breaking Cyber Monday.

Cyber Monday surpassed $3bn in total digital sales making it the biggest online shopping day in USA history, according to the latest figures from ComScore.

But Thanksgiving and Black Friday are gaining fast.

Cyber Monday’s haul was a little lower, with £934 million spent this year. “While Cyber Monday is still PayPal’s busiest day of the year for online shopping as a whole, more and more people are shopping from their mobile devices after their turkey dinner on Thanksgiving”.

Many of us will have clicked our way through websites in search of deals on this year’s Cyber Monday, which took place this week (even though most such deals last at least all week).

And Target is offering 15 percent off its entire site on Cyber Monday, its first ever sitewide discount on the shopping day.

Colin Sebastian, senior research analyst at investment firm Robert W. Baird & Co., says he won’t call a tipping point for retail until online sales growth soars significantly from one year to the next, say, to a 30% jump, because e-commerce holiday sales have been increasing at a 15% rate for several years now. The retailer reported Star Wars toys, drones, and 4K HD TVs as top sellers in the Black Friday to Cyber Monday period. Star Wars toys were among the items most frequently out of stock, Adobe said in a report sent to Reuters on Tuesday. Most consumers will in reality use a very limited selection of shopping apps, but the chances are high that you’ll have either the Amazon or the eBay app installed on your smart phone and/or tablet. Black Friday shopping showed a transaction increase of 300% versus the previous Friday.

Adobe found 13 out of 100 product views returned an out-of-stock message as of 7 p.m. on Monday, twice the normal rate. Branded manufacturers and retailers using the ChannelAdvisor platform to sell online processed more than a quarter billion dollars in gross merchandise value (GMV) over the Cyber Five, a new record for ChannelAdvisor. More retailers have embraced mobile in an effort to engage with their customers, as customer interaction is no longer relegated behind the counter but at any given moment.