Fashion Santa brings style to the festive season

The man was hired by Yorkdale Mall, located in Canada, to bring a different flavor to what people usually associated with the figure. Instead of the classic Santa meet-and-greet, Toronto’s Yorkdale Shopping Centre introduced Fashion Santa for the 2015 holiday season-all in the name of charity.

Paul Mason thought of the idea two years ago when he grew a beard.

We normally think of Father Christmas as portly, kindly, with sparkly eyes and a comforting beer belly – but this Fashion Santa has just thrown all of our Christmassy beliefs out of the window.

If you caught mommy kissing this modern version of Santa Claus, you would likely be pretty jealous. Mason says “Bond” actor Daniel Craig is a major influence on him.

It’s possible that we see something like Fashion Santa coming out in the United States or in Europe, as this is sure to catch on. The beard is white. In fact, Yorkdale has pledged to donate $1 to Toronto’s Hospital For Sick Children, also known as SickKids, (up to $10,000) for every selfie taken with Fashion Santa that’s posted on social media, using the hashtag #YorkdaleFashionSanta.