Taylor Swift Tries to Trademark Terms “Swiftmas”, “Blank Space”, “1989”

As the 25-year-old’s tour comes to an end, reports have circulated that the singer has filed trademark applications for “Swiftmas”, “Blank Space”, “And I’ll Write Your Name”, “A Girl Named Girl” and the name of her most recent album “1989”.

Tantalizing Trademarks originally spotted the 20 applications Swift’s IP management and holding company TAS Rights Management, LLC filed.

Taylor Swift is taking good care of her business.

Taylor Swift recently applied to trademark several terms related to her body of work, and among them is the fan favorite “Swiftmas”. In February, Swift sought trademarks for phrases including “this sick beat”, “nice to meet you; where you been” and “party like it’s 1989”.

Swift was involved in a copyright claim earlier this year, with R&B singer Jesse Graham filing a $42m (£27m) lawsuit against Swift, arguing that her 2014 hit single “Shake It Off” ripped off one of his songs.

She has also added the song title “Blank Space” and lyric “And I’ll write your name” to the list of applications.

She also wants to trademark the phrase “A girl named girl”, which is reported to be the title of an unpublished book, says the BBC. 1989 as part of a stylised logo or script on Taylor Swift’s album cover is iconic and in that format, is easily recognisable as individual to her music.

“Swift filed multiple trademarks to protect each phrase for different uses, such as merchandising or performances”. The singer now has less commitments on her hand after wrapping up her “1989” World Tour in in Australia Saturday evening.