‘Blank Space’ Singer Wants To Trademark ‘Swiftmas’ and ‘1989’
A report came out on Thursday that the pop princess is working on trademarking a whole slew of stuff like “blank space”, “and I’ll write your name”, “Swiftmas”, “a girl named girl”, and “1989”.
The documents were filed to the US Patent and Trademark Office on December 3 and follow on from Taylor’s efforts earlier in the year to trademark the phrases “This sick beat” and “Nice to meet you, where you been?”. Swift wants to trademark these words so that she can use them exclusively to see merchandise for the same.
Swiftmas is the word the singer’s fans use to describe the random acts of kindness she makes such as giving money to charity or inviting people to her shows.
She’s been blazing trails in the music industry for years, but now Taylor Swift may be on the verge of re-writing legal precedent as well. “Blank Space” is the name of one Swift’s singles, while “And I’ll Write Your Name”, is a line from the same song.
After kicking off the 1989 World Tour in Tokyo at the beginning of May, the “Shake It Off” singer completed her last stop in Australia Saturday evening. The details would include clothes, online retail, printed materials, websites and concerts. However, many would be surprised to hear about “A Girl Named Girl”, which is actually the name of a book Taylor Swift wrote when she was 14 years old.
If the trademarks go through, the phrases can’t be used on clothing, paper products (like notepads), live performances and literary publications.
We understand wanting to trademark song lyrics and titles, but “Swiftmas?”