Apple Music Bags Exclusive Rights For Taylor Swift’s Concert

The film, directed by Jonas Akerlund – famous for his work with Madonna, Lady Gaga and U2 – includes backstage footage, as well as scenes with musical guests from the tour.

Music recording artist Taylor Swift poses at the premiere of “Easy A” at the Grauman’s Chinese theatre in Hollywood, California September 13, 2010. Sadly, it won’t be available for purchase, but it is free for Apple Music subscribers.

An exclusive on Swift’s concert film is a big, and presumably very pricey, get for Apple, which is likely to see a significant promotional upside for its new streaming music service this holiday season.

Taylor Swift is offering fans who attended her 1989 World Tour a keepsake in the form of a live concert film. “#1989WorldTourLIVE @applemusic“, Taylor wrote in her post along with a video of her talking about the film. I wonder what it would be like to perform to 70,000 people.

She said she was withholding her 1989 album because of Apple’s stance.

Fans can tune into Beats 1 radio on Apple Music to hear more about the tour at 9 AM Pacific, 12 PM Eastern on the Apple Music exclusive radio station. Like, are they going to turn my phone off? Are they gonna turn the video camera on? Come that day, you’ll just have to head over to the little microsite Apple has set up for Taylor Swift, which should pull up the Apple Music section of your iTunes.

Back in June, Swift wrote an open letter saying that she would keep her songs off of Apple Music. Are they watching me right now? Swift said “I think that is probably the starting point because I didn’t have a personal relationship with Apple until that point”, referring to the blog post that convinced Apple to pay artists.

After thanking those who wished her well on her birthday, the 26-year old pop star revealed a trailer to “1989 World Tour Live“. The music streamer has 6.5 million users paying $10 per month as of October 20.