Taylor Swift’s 1989 tour will stream on Apple Music
According to Re/code, you can also expect an onslaught of Taylor Swift-related promotion from Apple: it also bagged the rights to use her name and likeness for a series of promotions. “1989WorldTourLIVEapplemusic”, Swift wrote on Sunday on Twitter to her 67 million followers.
Directed by Jonas Akerlund, it chronicles Swift’s full performance from Sydney, replete with never-before-seen footage filmed backstage and during rehearsals.
If you are an Apple Music subscriber you can watch the 1989 World Tour Live film on your iPhone, Apple TV, iPad, Mac or PC – and yes even on Android on December 20th.
You won’t be surprised to learn that the concert video has a trailer (posted above) because, hello, this is Taylor.
Apple in turn tweeted that the film would be “only on AppleMusic” starting on December 20. She has also been critical of Apple’s payment policy for artists.
Launched in June, Apple Music is Apple’s attempt to carry its dominance of digital music through its iTunes store into the era of music streaming.
Swift and Apple have had a really short history.
In November 2014, Swift pulled her entire catalog of music from Spotify and refused to offer her new album 1989, citing a drastic fall in the numbers of paid album sales. In October, CEO Tim Cook said that the service had gathered more than 6.5 million paying users.
And as with anything Taylor Swift, the 26-year-old singer (who celebrated her birthday with boyfriend Calvin Harris yesterday) got some help from her squad of celebrity BFFs to announce news of the exciting show.
Initially at least, its a big marketing win to Apple, who had suffered a scolding from Swift over its initial plans not to pay artists for music streamed during free trials.