What we Googled in 2015

Google Trends dug into the top global stories this year, with an interactive graphic that looked at how the stories spread around the world and the most pressing questions people had about them.

You can experience it all over again with Google’s Year in Search for 2015, highlighting the top searches and trends of 2015.

The most searched term in Australia in December was of course Star Wars, with the latest installment of the legendary franchise hitting cinemas today. The extra data revealed this year by the search giant should help journalists, researchers and marketers to study trends across the globe. Among the biggest trending brands for 2015 were Abu Dhabi Commercial Bank, Souq.com and Dubai Electricity and Water Authority.

The results were gathered by studying trillions of Google searches, internal tools and an algorithm comparing the increase in searches for a term over a specific period, Ms Baz said.

As the world’s largest search engine, Google is an integral part of how we see and interpret life-so much so that the word “google” been a part of the Oxford English dictionary since 2006.

World Cups took the world by storm this year.

Number five on the list is the most recent and the most tragic- the terrorist attacks on Paris in November.

Third on the list is Helen To Yu Fung, the infamously candid TV host from Seoul Searching and Helen TO-KYO!

Sure, that damn blue-or-gold dress racked up 73 million searches way back in February, but the world redeemed itself in the months that followed.

Adele was the top searched music artist, with Australia’s Sia a close second; while Donald Trump was the most searched politician.