Turns out Chipotle’s been making people sick for months

Chipotle Mexican Grill’s (CMG – Get Report) reputation has been tainted with reported norovirus illnesses affecting over 120 students along with an E. coli outbreak linked to the company’s restaurants. Word of the outbreak first broke Monday afternoon when a Boston College basketball coach told SB Nation’s BC Interruption eight of his players who had eaten at Chipotle “were confirmed to have E. coli”.

“The Health Services staff remains hopeful that the norovirus will be contained in light of their efforts to inform students of guidelines to avoid spreading the illness”, Dunn said in a statement.

The prospect of getting diarrhea from Chipotle is an acceptable risk for most people and for some it may even be part of the appeal.

The norovirus can be transmitted through contaminated food or water, or by touching contaminated surfaces, according to the CDC.

The health concerns led to the company’s CEO, Steve Ells, to address the issues this morning on the “Today Show”. “I feel bad about that, and we’re doing a lot to rectify this and make sure it doesn’t happen again”.

A pedestrian walks past a closed Chipotle restaurant Monday, Nov. 2, 2015, in Seattle. Ells added that the Boston restaurant, which has since been temporarily shuttered, would be completely sanitized and all of its employees tested for norovirus before re-opening.

“All of the evidence we have points in that direction”, said Chris Arnold, a Chipotle spokesman.

Health experts brought in by Chipotle believe that changes enacted after the outbreak “will put us 10 to 15 years ahead of industry norms, and I believe this will be the safest restaurant to eat at, Ells said”. The company has said it is tightening its food safety procedures, and that some of its local produce suppliers might not be able to meet the new standards.

The norovirus is just the latest food scare for Chipotle on the heels of an E. coli outbreak that reportedly sickened at least 52 people in nine states last month, according to the Centers for Disease Control and Prevention.