Samsung maintains top position in global smartphone market in Q2

TrendForce has also lowered the smartphone shipment growth for all of 2015 to 8.2% from the previous forecast of 11.6%, citing the negative global economic outlook for the second half of 2015 and weakening demand.

Samsung has led in smartphone shipments with a second-quarter growth of 26.8%.

California-based Apple and South Korean tech giant Samsung are the largest smartphone makers in the world today. Shipments did grow in the second quarter by 1.9-percent (304M units) over the first quarter, but that was to be expected because of the new models released.

TrendForce, however, said LG’s smartphone sales are anticipated to remain tiresome as “hardware improvements (of the G4 smartphone) are not as exciting to consumers compared with the upgrades made on its predecessor, the G3”. The company is expected to ship close to 100 million units this year. TrendForce has also revised LG’s annual shipment growth downwards to 8%. At the opposite end of the spectrum is Lenovo, who has fallen to number 6 in global shipments. Moreover, Lenovo did not have a well-defined product positioning strategy and the brand faced strong competition from challengers offering lower-priced smartphone models. This figure held steady compared with the first quarter of the year. It had to happen, it every product eventually reaches a limit when the market is simply flooded with a device – radios, TV’s, PCs and now smartphones. So far, there is no sign that this is going to be the case for this year. Trend Force expects the worldwide smartphone market to grow eight percent this year. TrendForce has established a reputation as an organization that offers insightful and accurate analysis of the technology industry through five major research divisions: DRAMeXchange, WitsView, LEDinside, EnergyTrend and Avanti. Estimates were originally upwards toward 70 million, hence the downward revision of smartphone shipments.