Trump ready to roll out big money for campaign ads

The New York Times noted that a $2 million per week ad buy spread across all three states would actually be a fairly “moderate-level advertising buy”, and still nothing compared with what some of his opponents have spent.

Trump told reporters on his private jet on Tuesday that he did not want to take anything for granted. Asked why he was spending now, Trump replied in that he doesn’t really think he must begin spending, & he is “proud” of the truth in that he is spent little up to now. What’s more, the best way to finish better than Chris Christie, Jeb Bush and John Kasich in New Hampshire would be to be a perceived “winner” in Iowa, which could happen if he finished a strong third, with the others far behind.

Donald Trump says he’s finally going to start putting TV advertising money into his presidential campaign, a big shift in what has so far been a brilliantly frugal strategy of relying nearly exclusively on free media to fuel his run. “I feel I should spend”.

The uptick in spending comes as Trump finds himself neck-and-neck in the polls with Texas Sen. “And honestly I don’t want to take any chances”.

MCCAMMON: He did not focus on polls that show him slipping, as rival Ted Cruz surges in Iowa.

While Trump likes to claim he’s self-funding his campaign, the vast majority of what he’s spent so far has come from donors across the country sending checks or purchasing merchandise from his website.

“I’ll be spending a minimum of $2m a week and perhaps substantially more”, Mr Trump said in a video broadcast on CNN. While his radio ads were essentially boring repetitions of his stump speech, Trump has promised that his TV ads would be “nontraditional” and has said he would play a role in crafting them.

When the real estate mogul announced his candidacy in June, he said he planned to spend $35 million by January 1, 2016.

Donald Trump speaks at a rally at Pennichuck Middle School December 28, 2015 in Nashua, New Hampshire.

Trump says he believes the thousands who attend his rallies, like the more than 3,000 in Council Bluffs, will turn out to vote for him.

Iowa votes first in the nation in the nominating process, with its caucuses on February 1.