Snapchat is closing its Lens Store

Unfortunately it seems like Snapchat has made a decision to put an end to the store and have announced that they will be shutting it down.

Snapchat offered several Lenses daily, with each day bringing a new one to the list to replace the oldest one.

So, if there are Lenses that you had your eye on, you should act quickly.

After Friday, we can’t say when (or if) they’ll be back.

All the lenses you’ve already purchased will be yours to keep, so if you’re loopy about lenses you’d better stock up before Friday. Even if it’s sold tens of thousands of lenses, though, that’s not exactly a ton of money.

Snapchat told TechCrunch it’s closing the Lens Store to focus on advertising, which includes sponsored lenses branded with movies or other products.

Lenses purchased before this date will be available for use forever so grab the lenses you want before it’s too late.

It was – literally – fun and games until Snapchat got a bit greedy and started to make users pay for certain lenses.

Through the removal of the Lens Store, Snapchat will be increasing the appeal of Sponsored Lenses, which does away with the traditional form of advertisements and uses the faces of a user’s friends to transmit content.