H. Moser & Cie Mocks Apple Watch With $24900 Swiss Alp Watch

Luxury watchmaker H. Moser has unveiled what it’s calling the Swiss Alp Watch, a timepiece that looks near-identical to the Apple Watch but that is, shall we say, unapologetically mechanical. One Application: Time.”With no phone, no messaging, no sketches or heartbeats to send the Swiss Alp Watch will change your life”. That puts it over the $17,000 18-Karat Rose Gold Apple Watch Edition, so if you’ve got the spare money, pick one up while you can. Well, it’s definitely not for the average consumer, but those who buy it can at least be sure that it won’t be outdated in a year’s time. “An Apple Watch? Oh, no, I wouldn’t dare: this is an Alp Watch”. CEO Edouard Meylan, is being presented as proof that traditional mechanical watchmaking still has a future, despite the growing popularity of smartwatches.

The Apple Watch, like any other piece of technology, will eventually be replaced by a newer version that’s faster, more capable, and sleeker.

So what if you’re actually interested in buying this thing? “It embodies everything we believe in”, he wrote in a statement. The company isn’t well known outside the watch collecting world.

If for some reason you love the design of the Apple Watch but hate the fact that it’s stuffed full of electronics, your prayers have been answered. While the Swiss Alp Watch itself might appear to be paying homage to Cupertino’s smartwatch, Moser’s video introducing the timepiece tells a different story. It’s an interesting move on Moser’s part, but I doubt Apple will respond.