Apple Watch Ruled Over 50% Of The Market Share

Its popularity far eclipsed that of rival vendors, with Android Wear shipments comprising less than 10% of sales for the year.

Samsung’s Gear S2, a smartwatch based on Tizen, has not achieved strong sales volumes since it launched in November.

Multiple Android Wear smartwatches were available throughout the year but the report finds that they made up for less than 10 percent of smartwatch shipments in 2015, despite the fact that there are multiple OEMs that have Android Wear powered smartwatches out in the market.

As per the recent report by Juniper Research, the watch has constituted more than 50% of the overall Smartwatch shipments around the world, last year. Well, taking Apple’s freaky brand power and relentless marketing out of the equation it appears that people simply expect more from a smartwatch, and in many cases a fitness tracker fulfils the extras that they want. This is largely due to the fact that, with the exception of the Apple Watch, many premium devices still lack a strong use case, offering only basic functions that can be found on cheaper devices. “Newer devices offered more polished looks and subtly different functions, but no large changes in device capabilities or usage”.

The research argues that while many smartwatch vendors have produced ranges of watches, allowing for customisation and price segmentation, there have been no great leaps forward that have revolutionised the category.

Apple continues to be tight-lipped about sales of its smartwatch, leaving analysts to make educated guesses about just how well the watch is selling – and to ponder what the definition of success is in the smartwatch market.

As a future guidance by Juniper Research, the consumer behavior in the smartwatch market is expected to diminish for notification-based watches such as the Martian Notifier.

Apple is clearly the leader in a smartwatch market that is still in its infancy and still very small.